Job description:
JLUXLABEL
Social Media Manager
About Us
JLUXLABEL is a Los Angeles–based women’s fashion brand, known for modern minimalism and timeless, affordable luxury. We inspire women to express their confidence through elevated style, curating collections that balance sophistication with wearability. As we continue to scale, our social team is growing ,and we’re seeking a Social Media Manager who can deepen our community connection and lead our social presence into its next chapter.
Job Highlights
● Lead and scale JLUXLABEL’s social media presence across Instagram, TikTok, Facebook, Pinterest, and emerging platforms.
● Collaborate with creative and marketing teams to produce elevated, on-brand content that resonates with our community.
● Build and foster a loyal, engaged audience while expanding brand visibility through influencer and ambassador partnerships.
● Translate analytics and cultural insights into strategies that fuel growth, engagement, and revenue.
Role Overview
The ideal candidate will be passionate about all things social, community, fashion, and data. They should be fully immersed in the social landscape, understand algorithm nuances, and know best practices for creating engaging, on-brand content. This individual will be responsible for tracking trends, managing JLUXLABEL’s social media calendars, and continuously optimizing overall performance.
Responsibilities
● Develop and execute a comprehensive social media strategy aligned with JLUXLABEL’s brand and business goals.
● Bring a strong creative eye to maintain JLUXLABEL’s cohesive, elevated visual identity across all platforms.
● Concept and curate mood boards and briefs for campaigns and seasonal drops, guiding styling and content direction to ensure every asset reflects the brand’s minimal-luxury aesthetic. Continuously audit and refine visuals to keep content fresh, consistent, and aspirational.
● Lead day-to-day channel management: plan content calendars, create briefs, schedule posts, and maintain an organized posting cadence.
● Write and edit copy for all social channels, ensuring a consistent and refined JLUXLABEL voice.
● Oversee content creation from, polished campaign assets to daily storytelling, ensuring consistency in voice, aesthetic, and messaging.
● Collaborate with internal teams and external creators to produce both polished and UGC-driven content.
● Provide real-time and in-person social coverage at brand events (pop-ups, influencer activations, campaign launches, etc.), ensuring JLUXLABEL moments are captured and shared.
● Manage all data platforms (e.g., Dash Hudson, Tribe Dynamics, Google Analytics, Later, Sprout Social), using analytics to inform ongoing improvements to channel and content performance with a key understanding of social media KPIs.
● Provide regular social performance reports and insights to the wider Marketing team.
● Cultivate a strong online community by engaging with followers, managing brand conversations, and fostering loyalty.
● Partner with influencers, ambassadors, and affiliates to expand reach and generate authentic brand advocacy.
● Plan and schedule all social content, including weekends and holidays when needed, to maintain a consistent presence.
JLUXLABEL
● Share key community insights with the Marketing and Customer Care teams to inform strategy and improve customer experience.
● Stay ahead of emerging trends, platforms, and best practices to keep JLUXLABEL culturally relevant and digitally innovative.
● Support, mentor, and collaborate with team members to ensure alignment and professional growth.
Qualifications
● Proven experience in social media management within fashion, retail, or e-commerce, with a track record of growing engagement and community.
● Strong visual and editorial eye with the ability to craft compelling narratives and campaigns.
● Expertise in social platforms, analytics, and scheduling tools (Instagram, TikTok, Facebook, Pinterest, Google Analytics, Later, Dash Hudson, Tribe Dynamics).
● Creative and strategic thinker who thrives in a fast-paced, trend-driven environment.
● Excellent written and verbal communication skills with attention to detail.
● Experience mentoring or leading a team is a plus.
● BA/BS degree in Marketing, Communications, or related field or equivalent experience.
● English proficiency required; additional language(s) a plus.
● Based in Los Angeles; available for in-office
Job Type: Full-time
Benefits:
Ability to Commute:
Ability to Relocate:
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